About

Avinash Jai Singh is a Mumbai-based Film maker, photographer founder of FLATWHYT, a creative studio. Raised in Panipat, in the heart of India's textile belt. He went on to study graphic design before committing fully to film making and photography. A foundation that still shows in how intuitively he moves between shape, color, light, and the relationships between them. That same sensibility carries through his commercial and fashion work, where campaigns are treated less like product showcases and more like short stories,

That intuition is the core of his visual signature: light treated almost as a character in the frame, played with and shaped until it carries an emotional charge the audience feels before they consciously register the composition. His frames favour restraint over spectacle, bold shapes and negative space over decoration; mood and story lead, technique follows.

Often collaborating with agencies such as Leo Burnett and Ogilvy. Along the way, his imagery has shaped visual communication for advertising across brands like Adidas, Coca-Cola, Google, and Spotify, and personalities including Virat Kohli, A. R. Rahman, and Ranbir Kapoor, among others.

His work has been internationally recognised, named among the Top 15 artists globally by Coca-Cola Atlanta for a global artwork commission, and honoured closer home at the Kyoorius, Good Ads Matter Awards 2026 (Gold and Silver for Naturals Ice Cream's Tree to Treat) and at the ABBYs and The One Show, for If Only, made for the Photographic Society of India. Other notable projects include Spotify's There's a Playlist for That and Mumbai Indians' 2024 IPL creative campaign.

Clientele

Familiar Faces